Do a Ton of Homework Before Writing a Business Plan – The Accelerators – WSJ.
The headline is misleading. The best advice is in the last paragraph so read that first. The author is from the renowned New York Tisch family. It appears that most of his article assumes that you have a large pot of money to use to start your business. The last paragraph is gold.
I think his grandfather and great uncles would be more apt to use my idea of the business plan of putting numbers down on paper before starting a business.