This is horrible advice for 99% of small business startups. If you’re blessed with coding skills and an incubator, go ahead and follow this advice. If you are starting any other kind of business, with YOUR money on the line, you need to build a budget/plan. Check out the 3rd paragraph. He admits his advice is for a very narrow range of businesses. Except, skip SCORE. These guys are retired for a reason and starting a successful business isn’t it.